The Audience's Attitude Survey And Research On Non-Physical Exhibits In The Thematic Museum Exhibition

Changes in the museum's exhibition philosophy,technology,policies,and the quality of the audience have have made the appearance of non-physical exhibits more frequent in museum exhibitions and the increasing use of non-physical exhibits by mu-seum workers.However,these are the changes made by the museums.As far as the audience is concerned,the attitude of the exhibiting audience during the actual visit to the non-physical exhibits needs to be systematically studied.To clarify the audience's attitude towards non-physical exhibits,first of all,it is necessary to categorize exhibits and clarify the specific connotations of non-physical exhibits.Secondly,the Chinese Knife,Sword and Scissors Museum was chosen as an empirical research case.Through non-participatory observations,questionnaires,and interviews,the visitors' standing,length of stay in front of the different exhibits,their background information,their love of different exhibits and their evaluation are ob-tained.And we further summarize and analyze the three levels of the audience's attitude,namely,the audience's behavioral inclinations,cognitive depth and emotional condi-tions of physical and non-physical exhibits.Therefore,by analyzing the above three components of the audience's attitude,we can finally clarify their attitude towards the museum's non-physical exhibits.