Marketing Strategy Of Digital Publishing Platform In China

Just a few decades, digital publishing has become the new profit growth point and the new life of press and publishing industry in China. Until 2014, the digital publishing growth rate has risen to the second in its industry. Digital publishing platform is taken as the important part of digital publishing. We make researches about digital publishing platform. It can optimize the structure of digital publishing and improve the level of digital publishingNetwork integrated marketing is the best theory which can combine network and digital publishing platform. This paper makes a marketing research on digital publishing platform. Finally, it makes a conclusion that the market will be separated 21 submarkets. It will product the produce combination which includes sub marketing produce, individually service and individually setup. It prices the produce with third-degree price discrimination. Besides the traditional channels and network channels, it adds the network relationship and network communicational tools and takes them as new channels. Instead of the single promotion styles, it uses multivariate promotion styles, virtual-produce promotion, virtual-price promotion, true-produce promotion and true-pricing promotion.