Social Mobile Game Group Communication Research

The gradual highlighting of the social attributes of mobile devices has promoted the emergence and development of the social mobile game industry.Its group communication has also had a wide range of impacts in the society and has certain research value.This paper will focus on the “Communication of Social Mobile Games” and take the social gaming “Glory of the King” as a case to discuss the content,characteristics,modes,influences(or problems)of social mobile game group communication,and Its negative impact strategy.The first part analyzes the content of social mobile game groups.First of all,through the type analysis of the opponents' “Glory to the King” group spread data,the group's community communication content is divided into the following categories: emotional expression type,technical communication type,and interactive dating type.The classification of these several kinds of dissemination content does not exist alone in the dissemination of corpus,and most of them are crossed at the same time.Then discourse analysis was conducted on the content of the disseminated corpus.It is found that the social discourse context of social mobile games consists of three contexts: text mixed context,text virtual context,and text context;each context has three elements: the game character,text and game terminal,and the text is The most important element in context.Because there is no text,there is no carrier for the spread of emotion,and the context will not be constituted.The spread of emotions is the soul that happens.Without the spread of emotions,the context will cease to exist.In the context of speech,the text subject has three motives,namely,the anxiety and positioning of his own role,the self-realization of the value of the role,and the demand for the friendship of the role itself.Because,although text is a product of virtual context,it is,after all,a reflection of the real world.The generation of text subject motivation is difficult to escape from the real world or actual context in which the text subject lives.Then,the style of the text is easy or enjoyable,or full of language violence,or plain communication.The second part discusses the characteristics of social mobile games in group communication.The analysis of content disseminated from social mobile game groups found that the primary characteristic of social mobile game group communication is the highlight of mobile social attributes.Social mobile games bring real social needs to the game,bringing the real relationship chain to mobile games.It has two major manifestations: First,the extension of human relations.In social games,friends or colleagues have formed a game group in the game,and their communication and communication are carried out in the group.The second is the maintenance of emotional relations.Social mobile games and some special modes can promote or even strengthen the emotional relationship.This is one of the motives for users to participate in social mobile games,and it is also an important aspect of the spread of social mobile game groups.The second feature is the realistic social nature of the virtual world.The traditional online game group communication and communication are basically in an unknown state.The anonymity of social mobile games has to some extent escaped the original meaning of anonymity and turned into an “anonymity” of anonymity.Compared with traditional online games,social mobile game group spreads are more real.The third feature is the increase in strong communication between groups.The strong relationship among groups in the mobile game community is more abundant than traditional online games.The internal exchanges within the group are organized around mobile games.The members of the community who are not acquainted with each other may become familiar with each other because of the increase in exchanges,and thus develop into strong relationship-based group communication.The fourth feature is that the group communicates both inside and outside.The social mobile game community as a whole spreads out to the outside world,which is very common in the social mobile game community community.The third part discusses the process of group communication in social mobile games.In fact,from the analysis of the content and characteristics of social mobile games,it can be seen that because of the different points of interest when the group members interact with each other,different emotions are presented,namely disorder and order.Therefore,the author divides the communication process of social mobile games into two types: disordered sexual communication and orderly communication(the author calls it "ceremonial sexual communication").Disorderly communication,that is,group communication,does not form long-term attention and group sentiment or emotion.In the discussion of ceremonial communication,the American scholar Larry Collins introduced the theory of "interactive ceremonial chain" in 2003.From the perspective of the characteristics and contents of the social mobile game group,the orderly dissemination of social mobile game group communication is in line with this theory.The social mobile game group has a certain common focus in its development process and the emotional resonance caused by it.Therefore,to a certain extent,it has formed a preliminary model of the “interactive ceremonial chain”.With the continuous deepening of communication and communication among social mobile game groups,their models have been continuously improved and developed,resulting in a more unique and complete interactive ceremonial chain.In the process of formation,a series of results have also emerged: the increase of group solidarity,the creation of common symbols by common focus,the acquisition of emotional energy by individuals and groups,and the increase of sense of group morality.The discussion of the dissemination process clearly demonstrates how the group's social communication in the mobile game community is carried out.It helps to optimize the various stages of its communication and thus promote the development of social groups.In the fourth part,the author discusses the problems and countermeasures of the social mobile game group communication.Through research,it has been found that there are some problems in the social mobile game group communication: bad game environment,reduced user experience,user intoxication triggering,and content deviating from mainstream values.In response to these problems,some countermeasures have been proposed.First,the government issues relevant policies;second,social media must strengthen supervision by public opinion;third,game platforms must strengthen dissemination and supervision;and fourth,group members must increase their self-discipline.Only when all parties work together and work together can we create a good social environment for the spread of mobile games,so as to spread positive energy and strengthen cultural confidence.