Design And Implementation Of Taoker Promotion Agent System Based On Wechat Platform

With the rapid development of mobile Internet technology and the rise of online retail industry,a growing number of people today begin to conduct online transactions on the e-commerce platform.To solve the buyers' difficulties in online shopping choices,a commercial mode Taoker came into being at the right moment.However,the traditional Taoker mode is a promotional mode charged by transactions,when the Taoker gets the product code from Alimama,and then the buyer completes the purchase on Taobao through the promotion code,the Taoker can get brokerage paid by the seller.Profitable as it is,there still are some deficiencies such as that Alimama can not meet the Taoker's need to get more profits through online agency;it can not promote the rapid marketing of goods;what's more it's not helpful for the Taoker to expand rapid promotion and not inconvenient for Taoker to select high-quality products.Therefore,in response to these deficiencies,this paper designed a new type of promotion agency system whose features are as follows:(1)Provide a new profit model--the agency mechanism that allows for greater profits for Taokers;(2)Provide a new promotional model--a fissile mechanism that facilitates the rapid dissemination of product information;(3)The one-touch access to Taobao password of product which make it convenient for rapid promotion of Taokers;(4)High-quality product information acquisition which can screen out products with high coupon and brokerage.The paper has elaborated the importance of marketing on Wechat public platform for e-commerce sellers,the general idea of it is to make development on the Wechat platform,and it has made comparisons between congeneric products in the market about their features and deficiencies,and has taken the system demand into comprehensive account.In terms of design,it has followed the principle of system reliability,usability and scalability,and has made detailed introduction to the personal mall,agent application,agent management and other modules.The system development is based on the JavaEE platform.Integrating SpringMVC,Spring and Mybatis as the system framework,BootstrapJs and AngularJs as the front-end framework,by use of B / S model and making Myeclipse as development tool,mysql as the back-end database,it was designed to achieve a new type of agent system of Taoker promotion on Wechat public platform.WeChat system module includes agent application,personal mall,personal center,Two-dimensional code poster fission while the web-end module includes agency management,the mirrored mall management,points management,Wechat Official Account management and system management.The result of system testing finally proves that it has achieved the preset goal.This product has a broad market prospects and is being promoted at present.The number of users has been more than 26,000 people.Having integrated with WeChat,a billion-level traffic entrance,it can well promote the development of e-commerce platform.In terms of business model,the introduction of agency mechanism and fissile mechanism make it possible for Taokers to gain more profit in a efficient promotion manner;the system is helpful to transform Taoker platform from rough development mode to refined operation mode;As for Taokers,the new profit modleb ased on agency mechanism provides them with a more convenient,effective and comprehensive promotion service which has obvious referential significance and value in the e-commerce market.