Research On The Factors Of User Stickiness Of H5 News On Mobile Terminal

With the development of new technology,mobile terminal intelligent terminal system has developed rapidly.Mobile phone and tablet computer have become an important way of getting news information and media contact.It has become an irreversible trend to read news through mobile terminals.The new era of media convergence has raised new demands for domestic media.Traditional media should be transformed and new media should also develop continuously.H5 technology emerged in the trend of the media convergence era.It has been recognized as the biggest leap of Web standard in the past ten years.Under such circumstances,the combination of mobile H5 technology and news media arises at the historic moment.The mainstream media organizations such as people's daily and Xinhua news agency also made innovations in mobile H5 news.On the basis of previous research,based on the technology acceptance model,on the basis of perceived usefulness,perceived ease of use,and the use of attitude variables,three variables are added to the news quality,system quality and subjective norm,and the H5 news user stickiness model of the mobile terminal is established.The method of empirical research is used to extract six changes.Then we define the operation and define the relationship between user interface and user interface,taking mobile H5 news as an example.Through the design and distribution of questionnaires,data are collected to carry out reliability analysis,validity analysis,correlation analysis and regression analysis.The conclusions are as follows: the news quality,system quality,perceived usefulness,perceived ease of use,subjective norm and use attitude of mobile terminal H5 news are positively related,and the strongest positive correlation is new.The news quality,the quality of the system,the quality of the system,the perceived usefulness,the perceived ease of use,the subjective norm,the attitude of use and the stickiness of the users are positively related,and the most positive correlation is the attitude of use.According to the conclusion,we finally put forward how to use mobile terminal H5 news to improve the stickiness of the user: to move the scene as the entrance,improve the news creative form;technology for content service,avoid the form more than content;enhance the user relationship,realize chain transmission;enhance the awareness of the media and improve the awareness of the whole staff training.