Research On The Application Strategy Of Podbusters In The Network Drama

The development of creativity in China has been developing for only two years.Behind it,it has huge economic benefits and development prospects.It shows strong vitality and influence under the strong endorsement of the development of network drama.As a postgraduate of Journalism and communication major,I saw that this new form of advertising was inserted in the creation of the network.My humorous and funny style gave me great interest.The author hopes that through the analysis of the application status of the creative network plug,to provide theoretical and practical guidance to support the development of creative involvement,through the analysis of the status quo can suggest that for future innovation in advertising,to provide practical help after the improvement,this is where this thesis research the theoretical and practical values.This paper will comprehensively use case analysis and contrast analysis to analyze the present situation of creative insertion and its application.A detailed analysis and research is made on the successful examples of advertisements inserted in the network drama,and a general conclusion is drawn.The object of study must be representative.Contrastive analysis:compare the advertisements in creativity with other kinds of advertisements,find out the similarities and differences,and find out the characteristics and essence of creativity in comparison.