The Study Of Vertical Financial New Media Operations Management Research

With the birth of mobile Internet,the mobile phone became an indispensable tool for people,so the reading way was shifted,and the news became more timely and more demanding for the media.New media have sprung up,and more so.At this point,we find that the user's demand for content is more and more long tail,small crowd,more professional vertical media is getting more and more attention from target users.Use and satisfy the theory is that the audience members are with the specific needs of the individual,the media contact activity is based on the specific requirements of the motive to use media,so that these needs are met.This also makes the media pay more attention to the needs of the audience,while the vertical type media has more in-depth analysis of the needs of the audience,providing targeted content and services.Therefore,the development of Internet is more suitable for the survival and development of vertical new media.In vertical type of new media in the development of finance and economics,new media,the party's 19 points out ideology decide culture direction and path of development,need to attach great importance to the construction of communication and innovation to improve the news public opinion propagation force,guiding force,influence and credibility.It is a question for every media to construct a qualified mainstream new media,and how can the financial media expand its business in the market of vertical financial and new media in the era of mobile Internet? This article to the "21st century business herald the new media as an example,the portrait to its users,product planning,operational research and through the SWOT analysis,analysis of its strengths,weaknesses,opportunities and competition,industry development trend puts forward the corresponding development strategy.This paper is divided into four chapters.First chapter is the introduction part mainly analyzes the vertical class financial definition of new media and the existing related literature review,system elaborated the research purpose of the thesis and related research methods.The second chapter is the research on the strategic positioning of China's vertical finance and finance new media,including market scale,user analysis,industry characteristics and so on.The third chapter analyses the vertical class financial market operation status quo of new media,for the present popular several new media focus on finance,including: interface,Wall Street see 21,the first finance and economics,finance and economics.At the same time,by summarizing the challenges facing the current vertical finance and new media,the paper summarizes the corresponding development countermeasures.The third chapter analyzed the "21st century business herald in the innovations on the expansion of the new media business to do,including 21 new media product positioning and layout,the new media operation mode,the promotion of the practice,at the same time in 21 new media has carried on the SWOT analysis,and put forward the suggestion adjustment strategy.In the last conclusion,three points are put forward to transform marketing thinking and expand profit channels.Make more professional new media with new technology;Optimize user experience to build user stickiness.