Research On Music Application Communication Strategy

The 21 st century is undoubtedly the era of mobile internet.The Internet connects every corner of the world.Residents of the “Global Village” are already accustomed to the concept of “Do not be out of the house and aware of everything”.Today's instant messaging has reached the point where the distance between people is infinitely close to the time.Zero,wanting to contact each other is in an instant.Under such a background,the interaction between people is no longer confined to the limitation of identity and geographical location,'leadership in the forefront of a thousand miles',more and more people are virtual The world seeks like-minded friends.The common interests and hobbies connect people who are otherwise irrelevant.This article takes “music hobbies” as an entry point to explore the social interaction between people and people based on mobile phone APP as a carrier of music culture.What kind of role is played in the major operating companies and what they designed to meet the user's demand for music,and in order to achieve profitability.As of December 2017,the number of mobile Internet users in China reached 753 million,and the proportion of Internet users using mobile phones to access the Internet increased from 95.1% in 2016 to 97.5%.Mobile phones continue to occupy the proportion of other devices accessing the Internet.Among these,Internet music Users reached 548 million,accounting for71.0% of the total Internet users.Mobile phone network music users reached512 million,accounting for 68% of the total Internet users.Judging from the current status of the domestic music APP market,the basic pattern of competition among Tencent,Baidu,Alibaba,and Net Ease has already taken shape.The copyright of well-known musicians in China has basically settled.Under the barriers,there is no copyright for APP operators.Qualifying for competition with other major music groups,it is not easy for new music appsto stand out.This article sorts out the current status of music APP development,analyzes the external appearance of the premium APP interface in the industry,and the external manifestations of the operation experience.It also conducts in-depth analysis of its innovations and explores personalized push,music socialization,and user-generated songs.The appeal of a single attraction to the audience.And learn from the long tail theory of economics to study its business model,and seek for the operator's financial road.It focuses on the analysis of music copyright cooperation and the benefits of the sale of traffic cards to users.Finally,based on in-depth interviews with users,we understand the user satisfaction of existing APPs and the places where further development and optimization are needed,and seek out the entire music APP.The healthy and sustainable development of the operating industry.