On The Development Of The Current Public Welfare TV Column In China

“YuanshandeHuhuan” is a plan for public interest TV programs focusing on left-behind children.It is a professional practice based on a specific policy background and the actual context of Guizhou.At present,the development of domestic public television columns lags far behind entertainment television categories.The reasons are as follows.First,the television media itself is excessively pursuing television commercial returns;second,the tendency of “ national entertainment ”influences the audience to public TV programs.Its own concern;Third,the public TV program itself in the program section settings lack of innovation.The development of public welfare TV columns can be achieved through the development of advertising,the conscious responsibility and responsibility of media,and the innovation of program segments and links.