Research On Xi Jinping's Thought Of Media Convergence Development

In recent years,the development of network technology and the rise of new media have a great impact on the transformation and development of the media industry,media pattern,public opinion ecology,audience object,communication technology have undergone major changes.Media fusion has become a hot word of concern in the media industry.Since the 18 th National Congress of the Party,the CPC Central Committee,with Xi Jinping as the core,has focused on the changes in the development of the times and has a profound understanding of the new opportunities and challenges facing the work of news and public opinion in our country under the new communication environment.This paper creatively puts forward the new subject of media integration and development,and forms Xi Jinping's thought of media convergence development.Based on General Secretary Xi Jinping's important decisions and important speeches and articles on promoting the development of media integration,this paper applies the methods of literature analysis,logic and history as well as the method of induction and summary.On the basis of summing up and analyzing the forming background of Xi Jinping's thought of media integration and development,this paper deeply studies General Secretary Xi Jinping's related exposition on promoting the development of media integration,concludes the main contents of Xi Jinping's thought of media convergence development,and refine the basic characteristics.Finally,it tries to discuss the great significance of this thought.It is found that Xi Jinping's Thought of Media Convergence Development has a rich background of the times,solid ideological origin and deep practical foundation.This idea has rich contents and distinctive characteristics of the times.General Secretary Xi Jinping has made a systematic and in-depth discussion on the integration and development of media from three aspects of work idea,the way to realize and development goal.It shows five features,including adhering to the guidance of theprinciple of the Party spirit,emphasizing the extreme importance of ideological security,emphasizing the key of the integration into one,emphasizing the importance of managemen,and emphasizing the connection with Xi Jinping's new strategy of governing.From a theoretical point of view,Xi Jinping's thought of media convergence development has innovated the scientific system of Marxist views of journalism and enriched Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era.And from the perspective of practical value,Xi Jinping's Thought of Media Convergence Development has pushed the development of China's media into a new stage and promoted the modernization level of the Chinese Communist Party's national governance ability.