Research On The New Media Dissemination Of Dong'e Ejiao

With the rapid development of information technology,users of websites,micro-blog and WeChat are increasing.If enterprises want to walk in the forefront of the industry in the fierce market competition,they must adapt themselves to the development trend of new media,and spread their brand by using the new media platform.This article selects Dong'e Ejiao as a case study,and analyzes its publishing information on websites,micro-blog and WeChat as objects.Nowadays,pharmaceutical companies are trying to combine traditional media with new media.Through analysis,I find that most of China's pharmaceutical companies lack communication with the audience on official websites,and are closer to the content of WeChat and micro-blog brand communication.The author first combed the literature about brand communication,then analyzed and compared the brand communication content of the official website of Dong'e Ejiao company,WeChat and micro-blog,and summed up the experience and shortage of brand communication.In this article,we put forward the strategy of how to use medium platform to spread brand in the new media period.