Analysis Of Social Mobilization Effect Of Public Interest Network Live Broadcast

With the development of the Internet age,charity mobilization has gradually become one of the most concerned issues of the people's livelihood in the present era.This paper starts from social mobilization theory and discusses the social mobilization effect of China's public interest network live broadcast.From the mobilization of the subject,the mobilization of the object,and the mobilization of carriers,the social mobilization methods of China's traditional public interest broadcast and the social mobilization methods of the public network live broadcast under the background of the Internet era were compared and analyzed,and it was concluded that the social mobilization method of the public interest network live broadcast under the new media background changed.The mobilization targets of traditional social mobilization have evolved from a highly unified unified society to atomized individuals and a pluralistic society.Focusing on the most representative examples of charity mobilization in the process of webcast development,the focus of this article is to analyze the social mobilization effects of the public interest network live broadcast in a profound and simple manner,and to summarize the public participation in the public mobilization network.More direct,more transparent and more effective mobilization,along with the charity network anchors showcasing fraud,platform anchors mutual exposure,the live broadcast platform in the name of public welfare disguise powder marketing,public interest mobilization relying on celebrity effects too much Problems such as inadequate supervision and inadequate laws have emerged one after another.It also proposed that the public interest network broadcast should take advantage of the advantages of the platform,strengthen platform construction,reorganize the anchorage resources,enhance the new connotation of public welfare,form a brand effect in deep participation in public welfare undertakings,strengthen industry self-discipline,improve the guidance mechanism,etc.,and social mobilization of the public interest network live broadcast.Development prospects and related initiatives and ideas have been put forward to help mobilize better development of China's public interest network live broadcast.In the process of creating universal public welfare,we will enter a bright and bright future.