From The Tea-horse Ancient Road To The Internet: The Road Change And Cultural Transmission Of The Ancient City Of Yunnan

As the earliest communication medium,the road is an important part of news communication.With the birth of the network communication revolution,the Internet has comprehensively updated the map of road communication,becoming the real "information highway" and "media highway".With the continuous improvement of the Internet and communication system,the role of the road in society becomes more complex and rich.Development in yunnan province,located in great health,biology,big tourism regional planning at the provincial level,diqing district as a Tibetan autonomous prefecture,the only regional exploration from the tea horse road corridor,to the Internet channel,the network of life presented alone grams of different period because of the change of the road,and cultural changes,which in turn changed the life of people.The subjects of news communication background,based on the spread of the Angle of the medium reinterpretation of "road",mainly adopts the research method of field survey and in-depth interviews to explore alone grams of change the content of the roads,the road changes on the relationship of the ancient city of cultural transmission,roads and elaborates the Internet based on media is reasonable.Chapter first introduction.From the selected topic background and significance of topics,on the "road" and "alone grams of the ancient city of" review,the studies on related construction paper,analysis framework: road material properties to the media properties,inheritance and fusion of the ancient city of cultural transmission in road change.Chapter second the history and culture of dukezong.From the history of the ancient city of merge with road construction,religion,trade and culture three dimensions to find the cultural roots of the ancient city of grams of alone,which demonstrates the tea horse town of ancient city through cultural lines,tourism development,the Internet,during the period of transition gradually accumulate into a integrating culture,commerce and tourism flow space,in which culture from ancient to modern.Chapter third the "road" and its cultural significance.The paper focuses on how the road of "tea horse ancient road" and "Internet access" have the relationship of academic relationship and dialectical relationship.On the one hand,this article from three aspects: macro,meso and micro,and discussed the tea horse ancient road yunnan Tibet line,yunnan-tibet highway and railway,li xiang the change process of the ancient city of green flag road,reveals the internal tension of the tea horse road.,on the other hand,under the Internet channel of grams of the ancient city alone,carding the history of the Internet network into,and official and private network communication activity,build the modern turnaround of the ancient city of culture:the new social division of labor,the village of contact with the world.Chapter fourth "media properties" of the road of the ancient city.This chapter is the attribution point of the thesis.The media properties of the ancient city road are reflected in three aspects: the modernity characteristics of the road,the space-time nature of the road and the media metaphor of the road.City road provides business for the spread of culture consumption space,social space,migration mobile space,way of media attributes set in the context of the culture of tea ma gu,Internet extends the propagation path of the ancient city with the world communication.Conclusion and reflection: reflect on paper and summary,the writer think that the road of the ancient city of composition contains tea horse ancient relics and modern tourist town roads,mobile phones and the Internet and other modern communication network channels such as a variety of road form,build a complex cultural space,close the relationship between the social intercourse,has formed the ancient city of tourism,entertainment,culture,commerce,new type of landscape.As a new attempt to spread the media,the road has many difficulties.Looking forward to the future with more in-depth and academic value of the road and dissemination of research,the author believes that there is still a flourishing elephant.