Optimization Analysis Of Science Popularization Communication Channels In The New Media Era

In recent years,with the rapid development of social economy and Internet information technology in China,Chinese traditional Science popularization communication mode was completely broken,the development of Science popularization in China and Science popularization communication channel into a new stage of development,the new media platform has become an important carrier of China's Science popularization and dissemination of knowledge.However,at the present stage,there are many popularization channels of science popularization,and traditional communication channels include newspapers,periodicals,books,broadcasting,etc.New media channels include websites,weibo,WeChat,etc.At the same time our country is faced with high financial capital and low social output,that is,the contribution rate of science popularization investment to social economic growth is not high,and the effect of science popularization is not ideal.In order to promote the long run development of science popularization in China,enhance the scientific and cultural literacy of our public and promote the growth of China's economic soft power,it is necessary to analyze the channels of science popularization in order to find the best channel for science popularization.Based on new media science communication channels as the research object,by Laswell 5W communication theory.relationship strength theory and knowledge sharing theory as the theoretical basis,through a combination of empirical analysis and case analysis,to our country the present stage of science communication channels of carding and comparative analysis,through the analysis concluded that under the new media era science communication channel selection for micro letter,followed by weibo,again for the site.Then,the data statistical analysis was carried out on the operation of science popularization WeChat,and the following five operation Suggestions were proposed:(1)Science popularization Channel: WeChat.to carry out Cope communication;(2)the timing of Science popularization: Science popularization is carried out by hot topics or hot events;(3)Science popularization content: Based on public demand;(4)the quality of Science popularization: to strengthen Science popularization personnel training,enhance Science popularization communication professional;(5)Science popularization authority: the establishment of Science popularization authority the platform,increase thescientific content of public opinion monitoring.