The Development Of Intangible Cultural Heritage Television Variety Show From "Inherit" TV Show

Intangible cultural heritage is a cultural witness of the development of human history,it is the cultural essence and background color of a nation and it is an important cultural resource.It as a "living state" culture needs to be inherited,it is difficult to adapt to the rapidly changing society by traditional way of transmitting.In the media era,it is necessary to promote the protection and inheritance of intangible cultural heritage by means of mass media.The broadcast of " Inheritor" on Beijing TV,it provides a new idea for the popularization of intangible cultural heritage and provides a new sample for the study of "intangible cultural heritage" television variety show.In this paper,based on "Inheritor" TV the first and second quarter,a total of 26 program as the research object to analyze the content,form and marketing.The content of " Inheritor" selects a unique theme,it show that rich and spiritual connotation of intangible cultural heritage.In the form of bold innovation,the program combines "intangible heritage" with the elements of competition and debate,achieves the cultural appeal of the program in an easy way.In the aspect of program marketing,"Inheritor" TV shows the program through brand marketing and social media marketing and so on.At the same time,there are still some problems in the program.In this paper,put forward the development strategies in combination with the actual situation of "Intangible cultural heritage" TV variety show.