Research On The Online Live Marketing Of Cosmetics Advertising

The network live is the product of the mobile Internet age,the development of mobile technology and the demand of the marketing industry,making the direct live marketing of the network become the mark of the enterprise.Secondly,due to the low threshold of webcast,it has entered the era of universal live broadcast.Only a smart phone can be broadcast live and mobile marketing anytime,anywhere.The low cost and high profit of webcast marketing enable many enterprises to enter the direct seeding industry,and begin to inject large amounts of capital into the webcast industry,and carry out professional network red economic company."Live +beauty makeup" is a type of live webcast,and it brings direct economic benefits to the spread and sale of brands,such as L'OREAL,May,pill and many other cosmetics brands,and began marketing by webcast.Seize the opportunity of live marketing,use the net red or star live,publicize the brand,sell the product.The first chapter of this article takes the network broadcast as the starting point,analyzes the mode,the communication strategy and the effect of the direct live marketing.The second chapter mainly takes cosmetics advertising as the breakthrough point,and analyzes the advantages of the live broadcast of the Internet,and the third chapter through Paris L'OREAL.And other case studies,analyzing the problems faced by the live webcast in a short time,and the most important thing is to analyze the strategy of sustainable development of webcast.At present,the network live marketing is the new marketing way which has the fastest effect and low cost in the marketing circle.It is sought after by many enterprises.And the mobility and convenience of the network live marketing make every netizen can be the spokesperson of the product,and can carry on the direct live marketing of the network.But because the quality of the network anchor is uneven,it appears.Many of the substandard products that are polluted by live webcast,which need all aspects of supervision and efforts,optimize the webcast environment.This article writes the article with the idea of finding problems,analyzing problems and solving problems.The purpose of this article is to make it sustainable by analyzing the network marketing model that can standardize cosmetics advertising.