Research On User's Information Behavior Based On Social Media

With the rapid development of wireless networks and intelligent terminals and the gradual realization of wide application,the Internet has gradually changed from the initial portal era to the social media age.Compared with the media in the past,the most prominent feature of social media is that every user can participate in the process of creating and disseminating information,making users the absolute protagonist of social media.The "socialization" attribute of social media determines that its core value lies in a series of behaviors that users use it to develop and maintain social relations.In this process,users' behavior has become an important factor influencing the survival and development of social media.Only when users cause behaviors,can it produce corresponding data,so as to realize the commercial value of the media,and then obtain economic profits and become economic resources.The advent of Web3.0 and the 5G era will promote the usage rate of social media and the research and development into new social media or their new functions.Therefore,it is the problems that a variety of social media development operators must face how to stand out in social media and remain invincible,how to improve the degree of users' satisfaction and ensure that users continue to use after the initial use.And the key to solve this problem lies in what the social media users choose is based on.Thus,we should collect the users' information behavior to analyze and find some common or personal rules,so as to provide some suggestions for social media development operators.In this way,it can better improve the users' experience and develop targeted social media for users.The main contents of this thesis are as follows:(1)On the basis of consulting the existing literature,this thesis summarizes the current research of social media and user information behavior,and defines the relevant concepts to provide a theoretical basis for further study.(2)Nowadays there are various types of social media,in order to collectthe data more effectively,this thesis takes four comprehensive social media as examples,such as Alipay,Wechat,Taobao and Weibo,and their functions are similar.The method of the questionnaire is adopted to understand the factors that affect the information behavior of users when using the social media,and some relevant suggestions are provided.(3)Social media environment should attach full attention to the significance of users' data,and the users' information behavior directly reflects the user's willingness to use different functions of social media and attitude.After analyzing the valid data reclaimed,this thesis concludes the common rules based on the behavior of social media users,that is,the user's recognition to a kind of social media is based on the social media's initial features(such as Alipay used to pay for goods,Wechat used to chat,Taobao used to go shopping,Weibo used to share their own feelings).Personal characteristics are that the differences among the user's gender,age,education or career will affect the recognition,acceptance and usage of different social media and the same social media with different functions.