Research On APP Interactive Interface Optimization Model Based On Visual Flow

Smart phone APP products continues to explode.The visual style is becoming more and more concise,and the content that needs to be displayed is more and more rich.In order to avoid losing or confusing users,APP products need to guide users,reduce users' threshold and create more rational,user-friendly and interactive design.In this paper,the visual guidance in the mobile APP interface is studied mainly through three aspects of the functional layout,visual level and emphasis on the visual process.This paper selects 67 mainstream market APP(iOS version)as a research sample.First,through comparative analysis and user interviews,we conclude the relationship and order between visual elements and processes.Then,through the deconstruction of interface elements,the visual guidance of interaction interface can be divided into functional layout,visual level and emphasis on Yuan Susan's aspects.The relationship between visual interface and visual process is also investigated by eye tracking experiment.Four major visual process paths are summed up.Then we use the idea of dynamic programming to build the visual guidance model.Finally,we get the design framework,including visual design,visual elements,visual process,design guidance and design evaluation.This model can be used in the design and optimization of mobile phone APP,to provide effective ideas and reference,make enterprises designed to guide the user visual workflow products,improve product's user experience,and can reduce repeated design,reduce the costs and risks,so as to enhance the market competitiveness.