The Applying Research Of Visual Guidance In Web Design

With the development of the Internet and the arrival of the era of big data,tradition al information access media are being replaced by web pages because of its limitations.With the increasing speed of the acceptance of Web information content,it is more and more important to realize the correct and efficient transmission of web information.Visi on is the main means for people to obtain information.Effective guidance of vision in w eb pages can improve the efficiency of users' accepting information and trigger users' cor rect operation behavior.The application of visual guidance in web design has become a major issue.Visual guidance research includes two levels: physiology and psychology.This stu dy explores the laws of visual movement,visual direction,visual flow,visual perception and visual sequence,links the visual physiology and psychology of the audience,and e stablishes a theoretical basis for the application of visual guidance.The study summarizes the positive significance of visual guidance in the design and application,highlighting the research value of visual guidance in Web design.Through the actual case study,it is found that the visual information of web pages at this stage is mainly faced with information overload,visual noise and other issues in t he era of large data.According to the visual physiological and psychological characteris tics of users,web page design presents the development state of simplification,percepti on,instant interesting and interactive diversification.In order to improve the existing problems of web design and better cope with the current and future development situation,visual guidance theory is applied in the design.Starting from static elements such as text,graphics and color,this paper explores the guiding principles for the overall layout of web pages and the rational collocation of dynamic and static elements so as to perfect the theoretical system of web page visual design.Visual guidance is very necessary in all aspects of web page design.Based on the research results of visual guidance theory and application rules,this paper summarizes the feasibility and practical methods of visual guidance in Web design.The research establishes the combination of the information demand of web pages and the visual psychology of the audience to determine the visual center point,constructs the visual guidance flow according to the guidance law,and chooses the visual guidance methodssuch as using the design elements of web pages according to the application rules,so as to achieve the ultimate goal of visual retention in web page design.The research and establishment of application methods not only demonstrate the scientificity and practicability of visual guidance system in Web design,but also provide meaningful reference for future design practice.