| The traditional ornamentation,which contains rich historical and cultural elements,is a precious image collection of design resources.It inherits the unique cultural value of China with beautiful modeling,profound spiritual connotation and metaphor.At the same time,the protection and inheritance of ornament art is closely related to the various fields of design.How to apply traditional ornamentation in modern visual design is an important direction for contemporary designers to study.The content and innovation of this paper is about the analysis of the application of regional traditional ornamentation in visual design,and deeply demonstrates how to use the appropriate visual design method to combine traditional and modern aesthetics with the close relationship between cultural and creative industries and regional culture,and to transform the traditional decorative fields to the ground.The cultural value of the domain makes traditional decorations have fresh vitality in modern visual design.This paper,based on the regional culture element,Qiongyao ceramic ornamentation,combed and analyzed the characteristics of the typical decoration of Qiongyao kiln,and pointed out the importance of the design transformation of Qiongyao culture in the process of publicity and promotion and the process of branding.From the perspective of the application of traditional decorative visual design and the extension of Qiongyao culture,the paper starts with the relationship between traditional ornamentation and visual design,expounds the function of traditional ornamentation and its influence on visual design,and through quantitative analysis of the traditional pattern of design transformation.On the other hand,through field investigation,visiting museums and visiting Qionglai Municipal Administration of cultural relics,on the other hand,through the aesthetic characteristics of Qiongyao cultural history and ornamentation in detail,collected a lot of relevant picture information,and comb out the typical glaze ornamentation of Qiongyao kiln,and finally conform to the future development of Qiongyao kiln.The trend,put forward the idea of creating the brand of Qiongyao Museum,the design practice of the typical decoration of Qiongyao kiln through modern visual design,so that the inheritance mode of regional culture is more rich and diverse,it also allows Qiongyao ornament to effectively play its commercial value,and promote its application in the design.Through this research,we hope to provide some new ideas for the related cultural research institutions and designers in the inheritance,application and value transformation of traditional ornamentation,and to promote the publicity and promotion of Qiongyao culture,and the design of the visual image of the "Qiongyao Museum Cultural and creative brands brand" for the later decoration of Qiongyao kiln.To provide reference for the development and application of Qiong kiln culture. |
