Present Research In The Guidance On The Network Live Broadcast Value In China

With the popularity of the Internet technology,mobile intelligent terminal applications,network live broadcast industry has emerged in a skyrocket way and this has changed the way of people ' s communication,pattern of consumption and also provides new media environment for everybody.Network live broadcast has attracted a lot of media giant with big quantity of capital and hundreds of entrepreneurial platforms had formed a large force.In the same time,industries related to network live broadcast come into being and have been the field growing most fast.Grassroots anchors have been emerged in as mushrooms endlessly and acted on the stage.The audience have become into the ones to carry and to spread information and enjoy a absolute speech right.The user and the host has formed a highly interactive community.Low level requirement network live broadcast rooms have made many normal people into stars shining.The enthusiasm of people participation becomes unprecedentedly great.The convenience of authenticity,openness and interactive of the network live broadcast makes great changes in the communication form between people.However,the chaos of network live broadcast industry has causedthe negative social impact and has become a bottleneck restricting the development of the industry.Network live broadcast becomes the synonym of death from entertainment,vulgar content and blind consumption.The development and innovation of new media has been originally a successful embodiment of social progress and a milestone in the development of media history.But,the occurrence of value conflicts in the field of network live broadcast is endless,which reduces the cultural taste of the audience and influences the healthy development of the network environment.So the value guidance for the network live broadcast must be specified for transferring social positive energy and promoting the virtuous circle of both the economic and social benefit and the feast of the network being participated by the whole people must be faced and be challenged rationally and realistically.This paper has analyzed the characteristics of network live broadcast and communication functions by using the communication theory and studied the value system structure and connotation of the network live broadcast.This paper has researched the cultural responsibility of network live broadcast combining with the typical example and is putting forward specifications to promote the value guidance for the network live broadcast and makes it become a new media for carrying and spreading Chinese characteristic socialism corevalues and become an exit for mainstream value and the time spirit.