Research On The Communication Of Carnival Phenomenon Of Cover Version In The Mobile Internet Era

Music has always been a language without borders,and the popularity of the phenomenon has caused more sparks in it.Cover version has been popular since 1970 s.The academic community's attention to it is mostly to stay in the professional aspect of music.When the phenomenon is placed in the field of communication studies,it will be found that the phenomenon has its own unique features and ways of expression.With the arrival of the mobile internet era,cover-up has evolved into the spread of a carnival,universal phenomenon,which present the characteristics of the carnivalization in the content,mode and coverage.This study is based on the combing of the existing literature and the tracking of the reality shows in the mobile internet era and the APPs of cover version.It makes a systematical expatiation to the cover version including its subject,audience,media and the cover form.In view of the origin,development and evolution of the phenomenon of the covering,we try to analyze the carnival phenomenon of cover version in the Mobile internet era from the three characteristics of carnival theory in detail.The cover is considered as a marketing phenomenon with music using the existing market recreation,more is a manifestation of universal ritual and subversive phenomenon.With new media technology,the phenomenon which is based on the interaction and focus of the interest-related groups shows the certain unique change is inevitable.The carrier of the cover version today is focus on kinds of APP "sing","5Sing" and the "national song".Through such software,the audience form a specific field,and sing in the most intuitive and convenient way to record songs.The audience has become the most important part of the disseminator,the communication channel and the communication effect.This research analyzes the characteristics of the carnival and the reasons for these characteristics.How to push forward the spread of pop music to a more beneficial direction,and structure a positive pop music ecosystem is the key that we need to consider now.