Webcast In The Era Of Mobile Internet: Status Quo, Problems And Solutions

The mobile Internet is profoundly changing the human production and way of life, with good mobility, portable intelligent mobile phone has become the people most dependent on the mobile terminal, and corresponding to the various with the survival of the Internet media, including broadcast network, combined with the mobile Internet network has a new broadcast the advantages of real-time,portability, diversity, innovation and so on. From the perspective of the history of media evolution from network broadcasting, cable broadcasting and wireless broadcast today as new media "two micro end", broadcast on the support of life and growth in nature science and technology provides the hardware carrier, also benefited from the constant pursuit of the subjective initiative and the right to choose the broadcast audience, also benefited from the business model innovation especially, in the process of development of network broadcasting on PUGC and UGC resources, to become the new era of Internet Radio podcasts and micro radio, combined with network broadcasting and WeChat is to let the network broadcasting explore new profit model.But in the development of this series, the network broadcast has encountered a lot of problems: the problem, program resources copyright media features with the full media era gradually blurred, media users to unsustainable problems,the dissemination of the contents of fragmentation and audience fragmentation and so on a series of problems to be solved, in the face of these the problem of network broadcasting should be aimed at resolving the crisis.