| In recent years by the national support nonprofit cultural undertakings,to promote the cultural industry become the pillar industry of national economy,the local culture mechanism is based on the precious cultural relic resources,through the story,deduce the history behind the cultural relics,let the audience into the museum,carried by the cultural relics of civilization and show the Chinese culture core,arouse the public attention to the history.Local museum should shoulder the education and guide the mass public have a thorough understanding of local culture connotation.From the perspective of local cultural heritage museum functions,it has the responsibility and obligation of local culture,while exhibition copywriting is ubiquitous in the exhibition at the museum,for our event's explanation and facilitate audience understand the environment,they are the soul of the museum,through the precision when written,pass curators professional cultural view to audiences,to present the rich local culture carrier through words.We combined with narrative and communication related theory.Found in this process,the Shenyang local culture spreading exhibition copywriter in influence the spread of the effect of disadvantage factors,namely the culture types in the proportion of deviation,the lack of local culture;Single dimension shape positive history image leads to the formation of audience's understanding of the cultural connotation of biased;The fuzzy demand for audience is difficult to wake up urban collective memory;Patriotism education propaganda "forced" to local culture dissemination unprofitable,eliminate local cultural authenticity.Therefore,in the face of the museum exhibition copywriting problems of local culture,museums should from the perspective of ideological change institutions,turned to the audience as the center,on the transmission service embodies the spirit of "people-oriented";In content should be on the premise of respect the historical facts and present real Shenyang;Partner on media use,should be the new media technology,to create various forms of exhibition copywriting way,to transform the way to attract audience's attention;On the narrative should increase the plot is compact,the historical events of the contradictions and conflicts,strengthen exhibition copywriting stories describe appeal;In future development,should pay attention to the exchange and communication between interlibrary. |
