Research On The Current Situation And Governance Of The New Media In China

Over the past decade or so,with the rapid development of network science and technology,contemporary media combined with the traditional ways of information dissemination,and are using digital technology,Internet technology and mobile technology effectively,created a new media form — new-media.Compared with traditional methods of information dissemination,such as newspapers,radio and television sets,new-media have their own characteristics in the dissemination of information;such as autonomy,extensive participation and decentralized interaction.This emerging media has brought a different kind of lifestyle to the general public in the dissemination of information.Nowadays,with the continuous innovation of science and technology,especially the Internet technology,the new-media has been gradually well-known and used by the broad masses of people,providing a brand-new environment for information dissemination for society.Under the influence of new media,many social activities have been unconsciously influenced.These continuously updated media have completely changed the traditional way of media information dissemination,made a great breakthrough in the mode of production and communication,and created a completely new chapter for the media industry.On the one hand,the development of new media is conducive to absorbing the outstanding achievements of world civilization.Moreover,it also provides an opportunity for some decadent culture and ideological influx,which has potential danger of in the vulgarization of mass media and non-ideology.In response to the problems in the development of new media,in the "13th Five-Year Plan",our government emphasizes the importance of grasping the correct direction of public opinion and establishing a sound mechanism for the media to disseminate the positive energy effectively.Based on the original media,the new-media should be effectively integrated,speed up the digitization of the media,optimize the media structure,standardize the communication order and creating a new batch of mainstream media.Therefore,the changes and developments of the new media industry have an immeasurable effect on the overall development of our country today.So it is particularly important to study the current situation of the development of new-media in our country and related governance for them.This article is based on the Marxism and socialist ideology,takes the development and governance of new media as the research topic,reviews and combs the history and current situation of our country's new media development.This article explores the positive contributions of the new media for the social development,also finds a series of problems and the causes of these problems.With a view to grasp and analyze the status quo of the development of new media,it will provide a powerful theoretical support and practical solution to the problem-solving and development promotion.This article is divided into six parts.The first part sorts out the background and significance of the topic and the research status quo at home and abroad.The second part summarizes and elaborates the Marxist ideology,defines the concept of new media,elaborates the concept of Marxism and speech freedom,which is the theoretical basis of this article.The third part reviews the evolution of new media and summarizes the key points.Taking the current new media as the analysis object,derives that the media forms in today's society are mainly the Internet,mobile new media and digital television,etc.,and are summarizes their main features.The fourth part studies and discusses the status quo and problems of the development of new media in our country,analyzes the technical environment,policy status and public opinion pattern of new media development,and then finds that the problems existing in the development of new media in China are mainly manifested in the authoritativeness and credibility of online media which need to be improved.Traditional media are confronted with the challenges of transition to new media.The institutional mechanisms for the development of new media need to be improved,and culture quality of the netizen needs to be further improved.The fifth part analyzes the international experience and reference of new media governance and probes into the new media governance modes and systems in the developed countries in Europe and the United States.The sixth part is to promote the healthy development of new media in our country.Based on the analysis of the status quo and problems of new media in our country,we put forward the targeted opinions of new media governance from the aspects of system,technology and society.