Research On The Portal News Client Continuous Use Under The Expectation Confirmation Model

News client is a mobile application for news aggregation.When the news client has developed to saturation,researching the portal news client has a certain significance,especially in the market of news and information clients led by personalized APP,the portal news client still has a large number of sticky users.The portal news client,represented by the Tencent News client,still holds the top position in the news client application download ranking,and becomes the giant in the portal news client.Therefore,this study takes Tencent News client and Tencent News client users as the main research objects,expectation confirmation theory as the main theoretical basis,and combines relevant theories,such as technology acceptance theory,information system user expectation confirmation model,etc.,to present Tencent.News client users continue to use behavioral research models in order to study the important influencing factors that influence the user's continuous use behavior.This study selected questionnaires and distributed questionnaires online..Descriptive statistical analysis of the questionnaire was conducted through a scale.SPSS was then used to analyze the overall reliability of the questionnaire and its reliability,validity,and regression relationships.The 14 hypotheses proposed in this study were validated.Twelve hypotheses were established.The two assumptions do not hold.Studies have shown that perceived usefulness,information quality,system quality,satisfaction,expectation recognition,transfer costs,perceived entertainment,and psychological distance all have a certain impact on users' continuous use behavior.The research results show that the continuous use of the portal news client by users is largely due to the authority of the information published by the portal,and the information quality is more worthy of trust than the same type of news client.Therefore,the portal news client is more We must pay attention to the quality ofinformation and ensure the authenticity of the news.At the same time,since the mainstream news coverage of such news clients is hard news,there is a slight deficiency in the user's perceived entertainment,and for operators of the Tencent News client,it should be ensured.A certain amount of soft news and news that the user likes to see,in order to retain users,improve the user's stickiness.