Research On The Influencing Factors Of Continuous Use Behavior Of Automotive Information App Users Based On ECT Model And FLOW Theory

In today’s mobile Internet era,the rapid popularization of smart terminals has enabled people to step into a smart mobile life.Mobile Internet,as a new information dissemination platform,has become an indispensable part of people’s daily lives.Smartphones and other smart terminal devices have characteristics such as portability,real-time and personalization,allowing people to access and share information anytime and anywhere and enjoy a richer mobile life.Cars as an important means of transportation and lifestyle symbol occupy an important position in people’s minds.With the continuous improvement of China’s economic level and residents’ income level,China has become the world’s largest car market.And with the increase in consumer purchasing power and changes in consumption concepts,more and more consumers are not only concerned about hard indicators such as car prices,brands and configurations but also soft content such as car-related news information evaluation experience car knowledge etc.Car information APPs with their diverse content forms strong user participation convenient use have rapidly developed in recent years bringing profound changes to traditional car media.Major car media vertical portal websites have launched their own car information APPs with fierce competition among various APPs leading to overly homogeneous content functions.Users facing many car information APPs show a decline in loyalty reduced willingness to continue using various portals compete more fiercely for users.At present car information APPs show high download volume high uninstall volume coexist this intermittent use becomes its development bottleneck.Faced with limited user resources enhancing user stickiness improving user willingness to continue using has become an urgent problem for the automotive information mobile application industry.Through a review of domestic foreign literature due to the late rise of automotive information APPs there are few studies on automotive information subcategories.Research on informational APPs mainly focuses on marketing strategies content features technical operations operational strategies profit models etc.There is a lack of theoretical guidance on strategies for improving user willingness to continue using.Based on this background this article integrates Expectation Confirmation Theory(ECT)Flow Theory(Flow)introduces variables such as Information Quality Flow Experience based on characteristics of automotive Information APP constructs a model for continued use by users proposes relevant hypotheses collects data through questionnaire surveys verifies hypotheses The study found that system quality information quality simultaneously positively affect flow experience expectation confirmation expectation confirmation flow experience simultaneously affect perceived usefulness satisfaction perceived usefulness also positively affects satisfaction Perceived usefulness satisfaction simultaneously positively affect continued willingness to use perceived usefulness has most significant impact flow experience does not significantly improve user willingness to continue using Flow experience expectation confirmation continued willingness to use have mediating effects which are complete mediation Among them perceived usefulness has strongest explanatory power in mediating relationshipFinally based on analysis results from aspects such as system quality information quality perceived usefulness expectation confirmation flow experience etc suggestions management decisions are made for developers operators how improve loyalty continued usage rate users...