Media Message Design Via Health Communication Perspective

Health issues are strongly correlated to people's livelihood and are the crucial premise of individual's pursuit,family harmony,and social stabilization.The advancement of objective conditions such as the spread of current health knowledge,the development of disease prevention technologies,the improvement of medical infrastructure,and the growth of social welfare have become important drivers in the development of social health.With the steady economic growth and the improvement of public views,women's health has become one of the striking topics that are attracting people's attention.This paper focuses on the prevention of cervical cancer as a case study,analyzing the framework and structure of media for health communication issues,exploring the impact and role of health information on public health and individual health concepts,and further strengthening women's concerns about their own health.Based on the two aspects of persuasive effect——'fear appeals' and 'information organization',this paper puts forward hypothesis of research experiments.Through the use of 2 x 2 online random experiment,the news materials about cervical cancer are designed with different degree of fear appeals(Low Threat/High Threat Intensity)and different types of information(Narrative/Statistical Evidence).Women in appropriate age are the target research participant.By measuring the participants' perceptions of vividness of information,perceptions of fear effectiveness and degree of prevention intention,the media health massage design strategy and the content structure of media health information to maximize the persuasive effect in the limited conditions could be concluded.The results show that the threat intensity and the type of evidence have impact on the attitude of the participants.The experimentally pre-set randomized four scenes found a significant difference after the pairwise comparison,and the willingness to prevent of the four scenes present a high trend in the comparison results with the control group.Individuals' perceptions of disease fear and their willingness to prevent cervical cancer are influenced by the intensity of the threat and the type of information evidence.For the perception of fear effectiveness,the two types of evidentiary changes in the level of the threat of narrative evidence and the message of the high threat level will significantly affect the fear efficacy score.However,in the measurement of prevention intention,the persuasive effect of narrative evidence under the high threat intensity is significantly higher than that of statistical evidence and vice versa.In summary,the four aspects of media message deficiencies,including the hidden and obscure of information,the limitations of knowledge and the stigma of disease interpretation,the deficient of information science and accuracy,the lack of privacy protection and humanistic care,fully alert the current dissemination of information in the field of health communication and the deficiency of performance and application in China.Combining with the current situation of health communication in China,this paper summarizes four strategies and principles of health information design.In the process of health information production,the media have to strengthen the popularization and penetration of health knowledge,accurately grasp the information types and content structure,balance the risks and prevention effectiveness of diseases,and cultivate the public's good media consumption habits,thereby deepening the effect of health information dissemination.This study examines the practicality of persuasion theory in health communication and provides a typical case for media communication effectiveness measurement and reporting framework selection.The experimental conclusions depict the corresponding health communication strategies to increase the awareness of the public,especially women,on cervical cancer and other diseases,and also provide insights for other diseases that have public effects.This optimizes the health communication effect to some extent.