Research On The Application Of Visual Perception Theory In The Design Of E-commerce WEB Pages

All visual activities affect the audience's judgment of a design work,which also has a certain impact on the visual designers'control.Rudolf Arnheim argues that"ideas are carried out through a more appropriate medium--visual imagery.And the reason that language helps with creative thinking is that it can provide this image as the mind unfolds,"he says,in the age of the Internet,where information is plentiful,to give designers more responsibility.In Web design,in addition to the effective integration of information,we should control the key design of form,color and layout of visual components in the design.The paper focuses on the analysis of the web design of the e-commerce,which has become a new kind of life mode.It removes the complex costs of physical transactions and shifts to online media to save users'time costs,which is a huge challenge for web designers.Nowadays,there are various problems in the design of e-commerce Web Pages:The unclear category of commodity information,the excessive visual effects that interfere with the experience of the viewer,the lack of coherence in the interaction of pages,and so on,for Web pages that are subordinate to the business model,these drawbacks will directly lead to lower conversion rate of purchases,affecting economic returns.Through the study of visual perception theory combing and refining the principles,from the perceptual and rational cognitive level to excavate the current trend of e-commerce web design.Comparing the existing web design cases with the user experience,improving the rational analysis of the design of e-commerce web pages,summarizing and refining the new thinking angle and practical guidance method for the design of e-commerce web pages.