| With the rapid development of the online advertising industry,an accurate advertising orientation technology was born.The purpose is to make the advertisements delivered accurately reach the potential audience,increase the click-through rate and conversion rate of advertisements,and promote the effectiveness of advertisement promotion.Finally,it will reach a situation where advertisers,media platforms,and users will achieve a win-win situation.The news and information industry draws on the characteristics of search advertising targeting and derives keyword-oriented services.In simple terms,the news subject keywords are first extracted through an algorithm,and the advertisement delivery engine quickly finds the advertisement that most closely matches the subject keyword from the background advertisement resource library and presents it to the user.Since the keywords are highly related to the contents of the news content,the user's focus can be seen from the keywords.Compared with other behavioral targeted advertising,the data model is used to derive user interest and is more accurate.Therefore,it is highly favored by advertisers.With the continuous growth of business oriented keywords,keyword traffic around the query,keyword coverage monitoring product demand to be tapped.This article is based on Sohu News PC,H5,APP three-end user behavior log,and news article keyword database data,through the Hadoop distributed computing platform,Spring framework,Bootstrap front-end framework and other mature technologies,designed and implemented a keyword search monitoring system.Mainly satisfy the user to submit keywords,can quickly query the keywords in the platform for different periods of time PV,UV and other traffic data,and keyword coverage and other indicators monitoring capabilities.Convenient operation,marketing personnel advertise marketing programs based on the keyword features of the platform,and quickly and efficiently make advertising decisions. |
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