Study On The Application Of Analytical Procedure In Auditing Of BF Publishing & Media Company

As the rapid development of economy,the colourful presentation of massive data and the continuous expansion of the scale of enterprises,the environment and risks faced by the audited units are constantly changing.The audit model also experienced the evolution from the original audit model to the system basic audit model,and then to the risk oriented audit model.Analytical procedure is an important method in modern risk oriented audit.It can help auditors understand the audited units more efficiently,and identify possible risks of major misstatements,reduce audit deficiencies or audit excess,and avoid blind auditing.In recent years,the scandals of financial fraud in China's listed companies emerge in endlessly,which makes the accounting firms face great challenges.On the one hand,CPA has to do more detailed tests in order to reduce audit risk,but it inevitably increases the cost and time of audit,reduces the efficiency of audit,and even leads to the waste of audit resources.On the other hand,with the increasingly fierce competition among the accounting firms,the audit fees can not increase with the increase of the audit cost.Therefore,how to effectively audit has become a key to solving this contradiction,the analysis procedure is a throughout the entire audit process analysis method,the analysis program will greatly improve the efficiency of auditors reasonably,thus saving audit resources,reduce audit costs.However,there are still a lot of problems in the practical application of the CPA audit,and the effectiveness of the analytical procedure has not been fully developed.Through the exploration of the problems and its causes in practice,this paper puts forward some perfect suggestions and means to improve the efficiency of the application of the analysis procedure.