| This paper takes the development strategy and business model of BuzzFeed as a case study.In the context of traditional media transformation,this paper conducts an in-depth analysis of its successful mode,which can be used as a foothold in the transformation process of traditional media in China,and further discusses the significance of BuzzFeed as a cutting-edge case.This paper mainly adopts literature research of existing literature and theory of recent papers about BuzzFeed resources comprehensively,based on BuzzFeed make detailed research and analysis,trying to return to BuzzFeed guidance in the process of transformation of the traditional media in China.This paper is divided into five parts to explain and analyze this system.In the background,this paper mainly introduces the research status of BuzzFeed,and the basis and significance of the topic selection.In the three aspects of the paper,the work and the media reports,the current research and report on BuzzFeed,especially the domestic academic research,has been analyzed in depth compared with the initial brief introduction phase.The first part is mainly to do a brief introduction of BuzzFeed,from initial creation to the development,which has made some achievements,as well as in the past two years BuzzFeed has encountered some its own development and industry environment influence caused by impact,through the introduction of these aspects,Let BuzzFeed have a three-dimensional image first.The second part mainly studies BuzzFeed development strategy,divided into the content characteristics,user awareness,platform strategy,the concept,technology development and application of five aspects,these five aspects are BuzzFeed besides business profit model,BuzzFeed more successful model.In terms of content,mainly the content of the lightweight attribute,the second is tailored for the user is interested in the content of this user consciousness,the third is the construction and distribution of platform strategy,pay attention to the mobile terminal fourth analyzes the interactive concept,which holds that share above all else,especially in the social platform above,the last point is BuzzFeed fortune,namely the development of technology andapplication.The third part is about the business model of BuzzFeed.First of all,the first part,BuzzFeed as the leading position of emerging on the Internet platform,abandoned the traditional forms of online advertising,but according to the user experience,and the characteristics of the new media,mainly adopts the native advertising in this form,has detailed story in the second part,this part respectively introduce native advertising this type of definition,types,combined with the scene and BuzzFeed how the innovation and application.The traditional news media rely on secondary sell for profit,in the Internet age the media and in newspapers and on TV sales way moved to the site,in his news websites sell banner ads.But banner ads annoy users and are subject to space restrictions.BuzzFeed apparently went further,abandoning the traditional model of banner advertising and monetizing social advertising.By looking at the research,BuzzFeed incorporated advertising into its content,or created exclusive content for users.It can subtly to embed the advertising popular events,articles,and get a huge social media support,spread in the largest scope,achieve the purpose of advertising and marketing in the form of social sharing.At BuzzFeed,the advertiser's promotional content is treated as a lightweight,cute article that is fun and fun to share with users.The fourth part is the prospect of BuzzFeed website,which is mainly the attempt of serious news and in-depth reporting,and the establishment of a team of journalists to conduct in-depth interviews and reports,as well as the application of cross-platform cooperation and live broadcasting technology.The interview of the British election was conducted through BuzzFeed and Facebook as an example.In addition,the new development strategy of BuzzFeed website was analyzed and discussed for the attempt of " Whisper news" and the new strategy of BuzzFeed Tasty.In the fifth part,we further explored the future development space and limitations of BuzzFeed.The author believes that,while adhering to its own characteristics,we should focus on developing vertical sub-brands to achieve diversified development of the business.In terms of profitability,we should seek diversified profit models.At the same time,it also discusses the limitations of BuzzFeed's future development,including some problems in its development mode itself,the crisis in revenue,and the uncertain prospects of business adjustment in the last two years.The most fundamental one is thatBuzzFeed has always relied too much on social network.Through the discussion of this section,hopefully,it will be clear to analyze the outside opportunities and challenges that BuzzFeed faces,so that you can make a difference in your own way,and you can make a difference in the future. |
