Construction And Operation Of Platisher

BuzzFeed is an American news-aggregation website. It was founded by Jonah Peretti in 2006 in New York, US. The following is the brief introduction on its website:BuzzFeed is a cross-platform, global network for news and entertainment that generates six billion views each month. BuzzFeed creates and distributes content for a global audience and utilizes proprietary technology to continuously test, learn and optimize.Based on the burgeoning theory of Platisher and taking BuzzFeed as an example, this article analyzes from the three layers of platform construction, core operation, and profit model and discusses the development strategy of the Platishers, in which the Platishers aggregate various news and information sources through open platforms constructed on the Internet and realize multi-channel publication of new social media platforms by diversified platform management rules.Through the methods of individual case analysis and literature research, this article delves into the information on BuzzFeed and traces its development path of from entertainment information to serious journalism, trying to describe the virtuous circle operation mode of its content production, that is, the articles and videos published on the platform provide its development and operation with the source data, then the modes of production and advertisement content distribution are decided on the basis of data analyzing results, and finally profits are realized through an original way of native advertising. That in turn may drop some hints to the transformation of new media and the development of similar domestic media, like wezeit and topnews9, during this dramatic period of Internet transformation.