| Currently,new media based on mobile client are taking the lead,and appearing a new media ecological pattern,and the local news websites,are always being tested.Throughout the current development trend of media,the traditional media has largely completed the work of platform extension,beginning to integrate media resources in many ways,enhancing their influence,and the power of new media is also gradually expanding.So what kind of development mode should be used to achieve all-media coverage and dissemination,and to expand its collecting and editing channels,to enrich the form of its products,to retain and increase users as much as possible?These questions has become to a buzz topic for media men.Facing with such brutal competition and challenge,local news websites are constantly transforming and innovating,enhance trust by brand shaping,increase viscosity of users by catering their demands,expand the breadth of communication by expanding channels.In a series of transformation and upgrading,local news websites combining with local and its own developing situation,building up their corporate culture which suitable for its own development,and presenting their different development mode through experiences and self-summaries.This article combined with theory and practice,drew lessons from a large number of document literature at home and abroad,and the exploration and development cases of some local news websites in China,through a variety of research methods combined with the writer's own work practice,creatively constructed a tree model of development mode of local news website,and drew forth the connotation of tree structure development mode of local news website by this model.Then,this article analyzed this mode's distinctive characteristics according to each part of the tree structure,expounded three periods from germination to growth then to maturity of the development and evolution from website,and deeply dissected its elements corporate culture,coordinate center,communication platform,and related content by firmly cling to the form of the tree in "root","trunk","branches","leaves" four parts,then from static to dynamic,according to the breeding process of the trees in nature,the article analyzed the operating mechanism of this mode vividly,to make every departments in the company more smoothly,to make every processes more coherently.Finally,by taking some local news websites as examples,this article thoroughly analyzed current advantages and common problems existing in this mode,and put forward some countermeasures to solve them.Thus,in order to promote the development of local news website and make them better integrate into the tide of the new media era,a good reference are provided. |
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