The User Study And Interactive Interface Design For Iqiyi Cartoon Mobile Terminal

With the popularity of the Internet and the rapid development of the animation industry in recent years,the evolution of traditional comics to digital cartoons has become a popular trend.A large number of excellent domestic cartoonist and their creations have also been developing in a good situation.In recent years,mobile applications,including cartoon applications,have grown more and more.The post-90s,the post-00s,and other new generation of young users occupy a large market,the development of the mobile digital cartoon industry is becoming more and more mature,and the market competitiveness is becoming more and more compititive,facing unprecedented opportunities and challenges.This thesis comes from the actual development project of the Iqiyi Technology Product Center-the Iqiyi cartoon V2.0 revision,a multifunction mobile application,which includes publishing,reading,buying,downloading comics and community.In this project,the author is responsible for the overall interaction and visual interface revision of the product.Completed the preliminary research,the competitive product analysis,the user research,the interactive design and interface design of mobile terminal digital cartoon products.This paper introduces the whole process of user research to development and implementation,and finds out the product demand point and function point from the user group location and the analysis of the same type of product,establishes the interactive prototype and interface design for the demand,and communicate with the developer to realize the whole process of the adjustment and release and the agile opening iteration.The expected results and innovations of this paper are that in the process of analyzing,researching and designing the interface interaction of mobile terminal digital cartoon,the application of user experience in the design is fully considered and played.Some user research methods and interface design theories are obtained by exploring the potential needs of the users.Through the market research and user interview,observation,questionnaire and other diversified user research methods,the behavior of users when using mobile digital cartoon products is summarized,the user characteristics and preference of mobile digital cartoon products are summarized.Combined with the characteristics of mobile digital cartoon products,the mobile digital cartoon interaction and visual interface design strategy is initially generated under user experience design,and uses the design project of Iqiyi Cartoon V2.0 to provide reference and theoretical basis for the design of digital cartoon products with the development of Internet technology,and also for the subsequent mobile comics.Provide some reference for user research and related industry design.