Baidu Feed Design Based On User Experience

While mobile Internet user increases sharply,and the information distribution market has formed large-scale potential user,Arising at the historic moment of a new generation's technology such as big data,artificial intelligence all are that information levelling platform provides strong technical support.Therefore,exploring the Feed design of satisfying user's experience has great importance.This paper is a research object with Baidu Feed,Actual items based on Baidu Times Network Technology(Beijing)Co.,Ltd..Visual angle from the product manager,Research designs based on the personalized Feed of user's experience emphatically,and project is carried out complete and pointed design analysis and concluded summary.Through analysis to Feed design feature and development trend,formulated the product strategy developing direction,purpose is producing the equalizer and catch up with and surpass competition brand product function and user data in certain time limit.Through user's interview,understand the user and truly use scene and use preference,thereby confirm product orientation.Development from aspects such as design object,content presentation mode,information framework,navigation mode,interactive form and visual design,has been carried out comparative study to similar mobile application.At last,from the angle that the user experiences information architecture,navigate mode,interactive form,visual interface and animation effect are considered in design again,and,promoted that constantly product is perfect,promote the user and experience through iteratively faster.The innovation part of project is the just simple designs of information content integration not.Rely on the scene characteristics that Baidu powerful knowledge collection of illustrative plates,user draw a portrait technology,user's accurate analysis and user's fragmentation are read especially.Make the user obtain to have more personalized and information targetedly.Perhaps directly the user is liked best the content of being concerned about most and be pushed to homepage,realize that not searching of information promptly gets.This paper is to the message structure and the product function of Feed,and mutual and vision has all been launched deep research,explores and can satisfy the design considerations that the user experiences by adaptation technique.Continuous iteration optimization after reaching the standard grade through product has not only been enriched the product of Feed on the market,and designed the product of Feed and to have certain designed directionality reference.