The Balance Between The Medium Control And Clarities

In the modern war, the function of the dissemination is increasingly important, want to win the war, must control medium, win the public opinion. Therefore, make use of the medium, control the public opinion in the war alignment, guide the war to develop in the personal beneficial direction, cant lack to the control of the medium .This paper think: The medium control and the medium clarities are a kind of dialectical relations: Both interact, the medium control will weaken the clarity of the medium, but the medium clarity affect the public trust degree, and the public's trust of the medium ultimately decide the medium control result; On the other hand, the special of the military news control lie in: The medium in the war is a war resources, the military dissemination power comes to a decision the military news dissemination to have oriented and oppressive, tool's characteristics. So the antinomy of the medium control and the medium clarities must be unified on "the self-confidence of the class" foundation, adoption with equilibrium principle as news control the strategy, can "obtain the dissemination result of the political purpose by the greatest extent or degree." The system, strategy and instrument of the Chinese troops medium control have be founded in some way, but still need to renew the principle continuously , adopting much more vivid strategy Jet the medium control means hard and harder, soft softer.