The Research Of Software Service Strategy For Company A

The market demand for software products has become saturated as the development of China's software industry for last 30 years,which led the competition among software enterprises from product and technology to service.The effective construction and continuous optimization of software service system will bring the enterprise sustainable competitiveness.At the same time,emerging technologies such as cloud computing and mobile internet have caused a serious impact on the traditional way.Software enterprises are facing challenges and opportunities the same time,which means the software service flow needs to be more standardized and systematic so as to ensure the continuous,stable and active high-quality service for customers.Company A is the branch of a large domestic software group in the southwest region,which provides industry information solutions for the government and the medical industry users.It has developed a considerable scale as more than 10 years passed.Meanwhile,Company A's software service system has found many problems,with the intensified competition in the industry,changes in customer demand and the impact of emerging technologies.This article analyzes service content,service coverage and service process of A Company's service system,from the following aspects of software service innovation,application of new technology and standardization of information technology service management system.And the problems are lack of service innovation,the huge grass-root market isn't covered perfectly,service process needs more standardized and systematization.Combined with the relevant theory and the domestic and foreign management system,this article proposes A Company specific service system strategy and implementation of the safeguards,focusing on the A company's service system target.