Research On The Advantages Of Dynamic Motion Graphics Design In Local Custom Popularization

With the rapid growth of social media,the traditional media transmission method and image distribution form cannot meet the requirements of getting access to information anytime and anywhere.Additionally,the new media-based communication platform has laid the foundation for the growth of motion graphics design.After the study,researcher draws the conclusion that motion graphics design has a positive impact on the promotion of local customs.Motion graphics design refers to the design and storage of the images that change the shape with the flow of time by digital means.Perceptual intuition,spread fast,easy to understand,audio-visual features and a strong sense of design make it to become the most popular way of communication.Motion graphics design could combine with music,text,and images to display of local customs.Moreover,the constant updates and optimization of software and equipment and the upgrading of network technology strengthen the motion graphics design on the local customs promotion.Virtual real art plays a positive role on motion graphics design,forming the new models of local custom promotion.Overall,researcher believes that motion graphics design has a unique advantage on local customs promotion.The paper completes the motion graphics design of the local customs in Xiamen from the aspects of scheme,color,music,and elements.