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Design And Implementation Of Customer Information Acquisition System On Mobile Operator

Posted on:2018-10-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y J ZhouFull Text:PDF
GTID:2428330515455683Subject:Electronic and communication engineering
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With the global economic integration,the environment,the mobile companies need to improve the management level by way of further expansion of the market,so as to increase their benefits.Mobile companies in the market competition,on the one hand to continue to respond to customer needs,to meet customer idea of the product;on the other hand,with the continuous development of technology,mobile companies need to shorten product life cycle,improve the ability to respond to the market,continuous technological innovation and reform.However,faced with the current Mobile customer information scattered in different business systems,customers also need to deal with data collection in different business systems,therefore,to achieve a unified customer acquisition system is particularly important.This article from the customer management center,the establishment of the top needs of the mobile customer acquisition company management,in-depth analysis of customer information collection and management problems,divided into client acquisition portal,customer management,processing and reporting metrics ETL processing modules.Dissertation,follow the SOA architecture design,design mobile customer acquisition company management system,system architecture will be divided into four layers,including scheduling layer,data layer,service layer and the presentation layer.For four functional modules described in detail the design and use of components designed workflow process call relationship.Customer acquisition function module design data managed entity,thereby generating ER diagrams and relational database tables,using the display interface logic and critical analysis in terms of realization based.Finally,to plan the policy of the system test,functional test is defined in the customer acquisition portals,customer management,ETL processing test cases;after using a performance benchmark,hybrid testing and stability testing verification system,the final test results also proved system availability.Implement this system,the company completed the move to a unified customer acquisition and unified management,and be able to establish a center-based customer service system,,and constantly promote mobile company's service ability.
Keywords/Search Tags:Customer Acquisition, SOA, Mobile
PDF Full Text Request
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