Book Of Productmarketing Plans For Yilinpress

The age of the Internet to the impact of the publishing industry has obviously,as a content provider of press is experiencing consumer habits change creates a series of crisis.Yilin press is the largest domestic books publishing house from its share of the market,comprehensive score is highest,but face the opponent and taking fine line in recent years the rise of the Internet reading double flank,it's the winning strategy has been movedThis project is focusing on the following aspects:analyzing about constitution of the market,about other participants of the market and advantages and weakness of Yilin Press;the main target of the publishing house in 2015 and the indicates to judge it;the working guideline about focusing on internet marketing and using underline activities,traditional media to improve attention of readers,active the social participation and expand the visibility.