A Study On The Influence Factors Of User Experience In LBS+AR Game

After the 2016 LBS + AR game Pokemon Go triggered a global gaming boom,LBS + AR games became a new direction for the development of mobile games,and companies such as Google,Microsoft,and Tencent entered the field of LBS + AR games.The user experience is very important for the player's willingness to continue the game.At the same time,the LBS + AR game creates a game environment that combines virtual and reality,online and offline,and has a new game and interaction method.Therefore,studying the user experience of LBS + AR games can not only provide suggestions for the development of LBS + AR games,but also explore the future human-computer interaction mode.On the basis of sorting out the relevant literature,the four major characteristics of the LBS + AR game are summarized,and the LBS + AR user experience influencing factor model is constructed.Through questionnaire survey,305 valid questionnaire data were collected,and SPSS was used to quantitatively analyze the data to obtain LBS + AR game user experience influencing factors.Then interviewed15 LBS + AR game players to explore why the verified factors affect the player's user experience and explore potential new influencing factors.Finally,a comprehensive conclusion is drawn: LBS + AR user experience influencing factors are supported by software and hardware,physical activity characteristics,social characteristics,sensory characteristics,playable,social environment,game safety,perceived attributes,emotional responses,game planning and operational support 10 factors.Among them,product characteristics are the basis of experience,and emotional response is an important aspect that affects the experience;user experience influencing factors present a diversified trend;the fusion of virtual and realistic boundaries brings new forms and contradictions of experience.LBS + AR game manufacturers can improve the user experience level of players by improving the combination of virtual and real games,strengthening the construction of product basic functions,applying new technologies and strengthening operations and planning capabilities,preventing game risks,and exploring new models of human-computer interaction in the future.