Thoughts And Countermeasures On The Commercialized Operation Of Hunan Boxing Competition

Wushu is the treasure of the Chinese nation and an indispensable part of Chinese history and culture.Wushu sanda,originated from ancient Chinese boxing,contains profound cultural deposits of Chinese wushu,and has the characteristics of modern free fighting that is easy to understand.In recent years,some commercial sanda competitions have been successfully held in China,which indicates that sanda has entered the market.Marketization also has a great influence on the spread and promotion of wushu sanda and brings a new opportunity for the development of wushu.The development of modern wushu needs large-scale competitions as support and commercial operation.Only commercial operation can better reflect the entertainment,competition and appreciation of wushu,so as to better promote the spread and promotion of wushu culture.Take the market as the guidance,reasonably and effectively make use of the value of wushu itself,carry on a series of marketization operation to each link of wushu sanda event promotion,improve the overall image of the host city,excavate the cultural connotation of the city,realize the economic and trade negotiation,attract investment,and promote the development of the city tourism.From the current point of view,the commercial operation of hunan fight competition is still in the initial stage: 1.The degree of commercial operation of hunan fight competition is still to be improved.The competition management organization needs to be improved,the profit model is not scientific,most of the competition funds are government financial expenditure,and the marketing model is not reasonable,which leads to many deficiencies in the development of wushu sanda at the present stage.We should learn from the excellent commercial competition operation mode of foreign countries and carry out scientific and effective competition packaging.2.Martial arts is prevalent in China.Loudi city and xiangyin county in hunan province are rich in martial arts resources.The inheritors of wushu should promote the commercialization of sanda reasonably.3.Lack of brand strategy awareness,and fail to establish their own brand.Hunan province wushu sanda industrial chain is not perfect,the market is not mature,single event organization model,martial arts tournament there is no connection to promote local tourism,culture,etc.,did not realize the real meaning of comprehensive development,event held just stay on wushu sports,although there are a certain industry chain,in a sense,but compared with foreign events needs to be improved.