The "Privacy Paradox" Of College Students

Since entering the Internet era,privacy concerns and online self-disclosure have become the focus of discussion in all circles.In particular,whether the contradiction between them,namely the "privacy paradox",is inevitable has been widely discussed by scholars at home and abroad.In this study,Citespace software was used to review and reflect on previous research hotspots,and based on this,the research question was raised: is there a "privacy paradox" among We Chat users of guangzhou university students? How do trust,network literacy,boundary management and other variables affect privacy concerns and self-disclosure? According to the research question,the paper closely self-disclosure and trust,network literacy,oriented design measurement index system of innovative self-disclosure refining into depth,breadth and durability of three indicators,will refine trust for trust network interpersonal trust,social media,the network literacy into "close" to "analysis" "content","evaluate",in turn,questionnaire design,questionnaire and data analysis.Through the quantitative analysis of SPSS,it is found that college students in Guangzhou pay more attention to privacy on the whole,which is positively correlated with self-disclosure.The phenomenon of "privacy paradox" is established.The dimension of "content production",network interpersonal trust and boundary management are the important variables that cause the "privacy paradox" in network literacy.At the same time,there are problems such as insufficient privacy protection measures on the network platform,low online literacy of college students,and weak awareness of social privacy protection.Therefore,We Chat boundary negotiation mechanism should be established and improved to improve users' online privacy literacy and create a strong privacy culture atmosphere,so as to further improve the level of privacy protection for college students.