Research On Corporate Social Responsibility Of Mobile Games In China

The development of mobile networks and media terminals has made mobile games an indispensable part of many players' daily lives.At the same time,as an important form of mass entertainment consumption and cultural products,mobile games have both entertainment and ideological attributes.Therefore,it is very important for mobile game companies to earnestly fulfill their social responsibilities.However,at present,some mobile game companies take advantage of the insufficient supervision of the industry,excessively pursue economic interests,develop crude game products,and the game products are mixed with bad values,which will not only cause a series of social problems,but also not conducive to their sustainable development.In this paper to clarify mobile game enterprise social responsibility category concepts and define what needs to be done,on the basis of the stakeholder theory of corporate social responsibility theory,from the mobile game companies major stakeholders,mobile phone game players,government partners and the communities of four dimensions,analyzes its positive performance to fulfill social responsibility;It also analyzes the main problems existing in the process of fulfilling social responsibility of domestic mobile game enterprises from three aspects: responsibility strategy,responsibility governance system and responsibility communication channel.And on this basis,the author puts forward Suggestions and opinions on how to better fulfill social responsibilities of Chinese mobile game enterprises.With the advent of 5G era,mobile game industry is bound to get more rapid development.Mobile phone game producers only adhere to the line of the development of high quality in the pursuit of economic benefits at the same time,pay more attention to social benefits,seriously do what needs to be done with proactive attitude of social responsibility,to be on a sustainable development path,and this thesis from the perspective of stakeholders,the mobile phone game of corporate social responsibility research,provides intellectual support to achieve this goal.