Study On Joint Operation Mode Of Small Stadiums

Compared with large stadiums,small stadiums do not have restrictions on site use and can be freely distributed according to the market demand.With low investment,quick return,and close connection to the residents' life,it is very convenient to combine with the community and it is becoming a powerful way to promote the national fitness and promote the development of sports economy.In the densely populated urban areas of China,the layout of land is compact and the level of income is not balanced,thus the cost of site selection for small stadiums is relatively high and it is often difficult to find the optimal building space.In order to adapt to the environment,a large number of small workrooms with specific training targets have appeared in recent years,providing only a few specific training programs.The trend of “Small and Fine” and “Single” stadiums is increasing.and the only drawback is that it is becoming more and more difficult to meet the diverse sports needs of consumers.The research on the joint operation between different types of small sports stadiums becomes very urgent.Based on the combination of theoretical research,field investigation and joint operation mode design,this paper first studies a large number of enterprise alliance,stadium consumption influencing factors,synergy effect theory,cooperative competition theory,product combination strategy theory,and sharing economy theory,and summarizes them to obtain guiding significance to the joint application of small stadiums;Second,through the analysis of operation status of 33 small stadiums in Haidian District,Beijing,summarizes the existing problems,that is,the difficulties of meeting the diverse sports needs of consumers,and low product cost ratio and serious waste of time due to rough management.Third,a joint operation model for small stadiums is designed to address the above issues,dividing the consumer groups into four types: “price sensitive customer” group,“time sensitive customer” group,“time and price insensitive customer” group,and “time and price sensitive customer” group;Three types of joint operation sharing modes of “time sharing mode”,“site sharing mode” and “high-end sharing mode” are specifically designed to correspond to the "time sensitive customer" group and "time and price insensitive customer" group,respectively.Finally,in order to better complete the joint operation of small stadiums,three supporting measures are proposed: first,using the third-party platform to improve the feedback mechanism;second,standardizing the cooperative system and strengthening cooperation and coordination guarantee measures;third,refining the product combination classification to meet the diverse sports needs of consumers.