Research On The Construction Of Nanjing Study Travel Base

As a form of tourism in recent years,study travel has been paid more and more attention by the public.The study travel bases,as the carrier of study travel,have an important position and role.Based on natural and cultural heritage resources,large-scale public facilities,well-known universities,enterprises,scientific research institutions,etc.,the study travel bases are equipped with specialized research and study products,research and study reception systems.It's a place where students can study,visit and experience.Through questionnaires and interviews,the author learns the present situation and problems of the development of Nanjing study travel,and expounds the present situation of the development of Nanjing study travel bases from six aspects: policy implementation,staffing,organization ways,infrastructure,curriculum arrangement,propaganda modes and positive benefits.The paper uses SPSS 24.0 to carry on the questionnaire analysis.It is concluded that the most concerned areas of the study travelers are the activity arrangement,the infrastructure,the staffing,the marketing propaganda and so on.The construction of study travel bases should follow the principles of safety,education,practicality,experience,public benefits and fun.It is necessary to build study travel bases in three directions: product creation,publicity and marketing,and implementation guarantee.It is expected that the research in this paper can provide theoretical support for the construction of Nanjing study travel bases and promote the long-term development of Nanjing study travel bases.