An Empirical Study On The Impact Of Demographic Characteristics On Tourists' Life Values In The Black Tourism Context

Events such as wars and disasters in history have objectively provided abundant resources for the development of black tourism.The development of black tourism has provided an effective way for people to obtain special life experiences,and its inherent characteristics have rich educational significance.Based on this,the author proposes to use black tourism as a vivid scene of life value education,and to use life value education as the experience content of black tourism,with a view to achieving the goal of improving national happiness through the black tourism experience.Under this research background,the author puts forward the research questions of this article,mainly including: in the context of black tourism,what dimensions do tourists have in their values? What is the endogenous relationship between these dimensions? What are the rules of the impact of different demographic variables on the values of tourists' lives?Based on a comprehensive review of research results related to black tourism and life values,this article comprehensively applies the theories and methods of related disciplines,taking Beichuan earthquake site as a case location,and black tourism tourists as research objects.By reading the specific content of the literature And visually analyze the literature,sort out research hotspots and research trends related to black tourism and life values at home and abroad,and lay a theoretical foundation for the next step in building a research model.Based on the literature research,the research hypothesis of this article is proposed,and the theoretical model of life value of tourists in black tourism destinations is constructed with three dimensions of "life value","active life" and "death acceptance",combined with mature life value in the field of psychology.Table,considering the specific black tourism scene,compile and modify the research measurement tool of this article.This article attempts to make in-depth inspections of life values of tourists in black tourist destinations,and uses data analysis methods such as exploratory factor analysis,descriptive statistical analysis,correlation analysis,confirmatory factor analysis,and analysis of variance to survey the data of life tourist questionnaires in black tourist destinations.Digging deeper,constructing a theoretical model of life values for tourists in black tourist destinations,and exploring the impact of different demographic characteristics on the life values of tourists.Finally,combined with the relevant data analysis results of the empirical chapters,the research conclusions and management implications of this paper are put forward,and the existing research deficiencies and possible future research directions in this paper are elaborated.