Model And Empirical Study Of Mobile Game Information Communication For Middle School Students

The scale of China's mobile game application market is getting larger and larger.Among the people covered by mobile games,the proportion of young people including middle school students is becoming more and more important.With the development of social media technology,the functions covered by mobile games have evolved from pure entertainment to social interaction.Mobile games have become one of the main channels for social development of middle school students.Therefore,the phenomenon of communication and discussion of games among middle school students has been seen everywhere.It can be said that games have become one of the main entertainment activities for middle school students,and also an important way for them to carry out social activities.Therefore,systematically researching and sorting out the behavioral characteristics of middle school students 'mobile game information communication is of great significance for correctly understanding the current middle school students' psychology and behavior.However,from the existing literature,domestic scholars rarely take the game information communication behavior of middle school students as the research object.Aiming at the above phenomenon,this paper proposes a research model of the information communication behavior of mobile games for middle school students based on the information communication related theories and social capital theory,and attempts to explore the effects of the constituent elements of mobile game information communication for middle school students on their communication effects,that is,the impact of social capital to help middle school students gain more valuable resources from game information communication activities,so as to correctly understand and understand their social activities.Based on the combing of the Shennong-Weaver communication model and Wake Lee SCR theory,Lasswell's 5W information communication model and social capital theory,this paper sorts out the theoretical model of mobile game information communication: the game information communication subject research space for the four elements of game information communication channels,game information communication content and game informationcommunication effects.Based on the theoretical model,this article combined in-depth interview materials to supplement the specific constituent elements of mobile game information communication for middle school students,combed out a mobile game information communication research model based on the characteristics of middle school students,and designed a questionnaire based on this.The analysis of survey data completes the revision of the research model.Finally,the above four research elements were divided into nine types,including game channels,non-game channels,game teammates,non-game teammates,game information,daily information,privacy information,connected social capital and cohesive social capital,which included 23 specific elements,and finally formed a research model of mobile game information communication for middle school students.Finally,based on the statistical results of the questionnaire data,the characteristics of mobile game information communication among middle school students are analyzed,and the influence of various elements of mobile game information communication among middle school students on the communication effect,social capital,is analyzed.It was found that the communication characteristics of middle school students' mobile game information showed the following characteristics: the communication channels were mainly online,the game information communication objects showed "interesting" characteristics,the communication topics were enriched,and they were not limited to game information and the formation of social capital was significant..In addition,in the study of the impact of specific factors of communication channels,objects and content on the communication effect of middle school students,it was found that game information,game-related channels,game teammates and non-game-related channels have a significant positive impact on sticky social capital.,Indicating that these variables are beneficial for middle school students to obtain valuable information and establish friendship with others;non-game related channels and game teammates have a significant positive impact on sticky social capital,indicating that the two are beneficial to middle school students and friends emotional connection.