Research On Marketing Strategy Of Pre MBA Training Program Of BH Company

In the environment of remarkable achievements in China's national economy,the development of China's education is more and more vigorous And that,the specific weight of minor company are raised in China,regardless of state enterprise or government-sponsored institution.Along with the great demand for economic and management talents Master of Business Administration(MBA)aims to cultivate high-level management talents who are competent for industrial and commercial enterprises and economic management departments Candidates who have the practical,complex and applied talents are required by management departments,so it is widely favored by the market In particular,with the increasing scale of professional master training in recent years,there are more and more MBA candidates in professional master,resulting in a large number of enterprises consider pre-examination training as the primary service.and also bringing competition among enterprises Therefore,the marketing strategy research of MBA pre-examination training propel provides important value Bit company's MBA pre-examination training center is located in Jinan City.Shandong Province Accompanied by the development of China's economy and strong support for education and training.BH company's MBA pre-examination training program has expanded the market and gradually opened four branches in the western region of Shandong Province Due to the early establishment of BH company,in the past 12 years of training,tens of thousands of students have been successfully admitted to the ideal colleges and universities,making BH training course a center course which is the primary choice for MBA students when choose guidance and training However,in recent scars.BH company's MBA pre-examination training program has met serious problems in product service.product pricing,promotion channels and promotion means The competitiveness of the same industry is gradually enhancing,and the marketing promotion ability is obviously declining compared with other homogeneous enterprises To improve the market competitiveness of the pre-examination training program,explore and innovate the marketing strategy of BH company's MBA pre examination training program is urgent.This paper takes BH company's MBA pre-examination training project as the research object,adopts the methods of literature research and internal interview comparative analysis,conducts an in-depth study on BH company's MBA pre examination training project,analyzes BH company's macro environment and internal ability by using PEST,SWOT,Porter five force model and other tools to explore the advantages and disadvantages of BH company's MBA pre examination training project marketing environment,as well as development opportunities and challenges through threat.Aim to optimize BH company MBA pre-examination training project commodity,pricing,marketing channels,sales methods and its connection five fields of marketing strategy.From the guarantee of internal framework,system construction,technical support and corporate culture four fields to formulate the guarantee measurements of marketing strategy implementation.The formulation of marketing strategy can not only improve the market competitiveness of BH company's MBA pre-examination training program,but also provide corresponding reference value for other similar training industries to formulate marketing strategy.